Demand for Healthy Beverage Drives Innovation in the Sector

Until now, most beverage companies have focused on consumer preferences and hence have tried to deliver two key product attributes: quench people's thirst and taste great! However, in today's fast paced lives with people living under constant stress, consumers are demanding more from brands, driving beverage developers to come up with products that drive more intrinsic values for consumers - these makers are thus now adding nutrients to drinks to scale up the health quotient. These drinks are touting health benefits, and with liquid nutrition rapidly gaining popularity, grocery stores and supermarkets too are lapping up this demand and devoting...



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